Bobo fruit Milk Drink is determined to maintain her leadership position in the fruit milk drink market. To this end, the company has introduced two new variants to her product line. The two products, Boyic strawberry yoghurt in the yoghurt category, and the Bobo Vanilla in the milk drink category have already hit the market.
This move is geared at satisfying consumers demand beyond the existing variants of Boyic plain and orange yoghurt, and the pineapple, orange, apple and strawberry flavour milk drink respectively.
This move is informed by Market research which revealed that there is a wide yearning by consumers for Strawberry and Vanilla, which are two favourite flavours that consumers prefer in addition to the current variants. Based on the research esteemed consumers will have the opportunity of tasting the uniqueness of the variants which leaves a lasting feeling of satisfaction.
Bobo Food & Beverages Limited has maintained rich quality of its milk which is imported from New Zealand, one of the World’s leading milk producers, Bobo is focusing on providing good nutrition to build, protect and revitalise the body. The brand seeks to meet the needs of yearning consumers that need high quality rich milk for children and the entire